Wczoraj Google Adwords zmieniło nazwę na Google Ads, inny jest także logotyp oraz adres URL.
Celem rebrandingu jest ujednolicenie gamy produktów, jest to istotne dla reklamodawców, od wczoraj zakup oraz optymalizacja kampanii jest możliwa z jednego miejsca.
Dodatkowe reorganizacje:
– powstaje Google Marketing Platform – Narzędzie DoubleClick łączy się z Analytics 360
– nowa usługa Display&Video 360 – obejmuje fukcje DoubleClick Bid Manager, Campaign Manager oraz Studio and Audience Center
– wprowadzenie Google Ad Manager, którego celem jest ułatwienie zarządzania produktami reklamowymi
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